The “Paddy” part of the brand was added along with the green brand colour to emphasise the Irish heritage of the business. The Power name was deemed to be the strongest of the three brands to take forward into the merged business venture. These consisted of David Power, Stewart Kenny, and John Corcoran. The brand was born after the merging of three Irish bookmakers who owned 40 premises through the country.

Paddy Power is an Irish bookmaker that was first established back in 1988. Paddy power 50 free spins Our Paddy Power review is unbiased and to the point. There are key terms to be aware of, which we list fully in our review.

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